Neuro Web Design: What Makes Them Click? (Voices That Matter)
We are programmed to think in stories. Web sites with stories will grab our attention.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
This research supports the notion that we look to others to validate what our behavior should be.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
IF WE SEE that we’ll get what we want right away, that will speak to the mid brain and encourage us to act.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
If you ask someone to commit to something small first, then it will be easier to get a larger commitment from them later.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
The most effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
If you want someone to take action, you need to get a commitment first to
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
Don’t underestimate the power of attractive people. We are swayed most by those we think are similar to us. Associating an object with a celebrity or an attractive person will make the object more attractive, too.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
What really makes us human is that in addition to the new brain cortex, we have a mid brain where emotions are generated and interpreted, and we have an old brain that watches out for our very survival.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
The owners of the Web site might really be trying to get your opinion so they can improve the site. But whether they realize it or not, they also just got you to commit to the site.