Neuro Web Design: What Makes Them Click? (Voices That Matter)

It seems that if we make our choice unconsciously, without conscious processing, then we stick with it over time. If we spend more time and logically analyze why we’re choosing what we’re choosing, we’re less satisfied over time with our choices.

When we are afraid, we are aroused, and when we are aroused, we remember better. (Actually, it’s really the opposite. When we are aroused, we forget less quickly, so that’s kind of the same thing as remembering better.)

If you want someone to take action, you need to get a commitment first to

IF WE SEE that we’ll get what we want right away, that will speak to the mid brain and encourage us to act.

something small that will activate a persona, and then you need to ask for a commitment to something larger later.

Many of our decisions, reactions, and behaviors are governed by mental processes of which we are not even aware.

We think we want a lot of choices, but lots of choices just makes us unable to take any action at all. We can focus only on one or two product attributes at a time. If we think we can get something right away, that notion will be a strong pull to take action and buy right away. If you want someone to choose a particular product at a Web site, list

We’re called to act when we know what others have experienced with a product, or we know what they’re doing at a Web site, or we even know what they are doing right now.

The most effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click.