When we are afraid, we are aroused, and when we are aroused, we remember better. (Actually, it’s really the opposite. When we are aroused, we forget less quickly, so that’s kind of the same thing as remembering better.)

We are programmed to think in stories. Web sites with stories will grab our attention.

Lots of choices will grab our attention, but too many choices overwhelm us—to the point where we likely won’t buy at all.

We pay attention to anything that happens when we are in an emotionally arousing situation. We also remember it more deeply.

It seems that if we make our choice unconsciously, without conscious processing, then we stick with it over time. If we spend more time and logically analyze why we’re choosing what we’re choosing, we’re less satisfied over time with our choices.

We pay attention to and remember pictures better than words.

If you ask someone to commit to something small first, then it will be easier to get a larger commitment from them later.

In order for us to be influenced by this up-sell, the extra accessories have to appear at the time we are making the larger purchase.

IF WE SEE that we’ll get what we want right away, that will speak to the mid brain and encourage us to act.