Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
our conscious brain has not evolved to be aware of many of the instinctive factors that drive our actions.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
As it turns out, much of design is about capitalizing on that gap. In the design of objects, understanding the careful balance of mind-body coordination is what makes for useful ones. A good object is not one that you want to be rid of, nor one that functions best when you are distracted. And yet, in the world of visual media, distraction has been
... See morechrbutler.com • What Eyes Want - Christopher Butler
