A recurring theme as technology has changed celebrity is that content output goes up and production value goes down. The production value of a Kardashian social media post is orders of magnitude lower than the production value of an episode of The Oprah Winfrey Show.

Two years ago, I wrote in The Business of Fame that we would never again have a celebrity on the scale of Marilyn Monroe or Oprah: celebrities of those eras existed before the noise of the internet, and fame is simply too accessible now. We’re all in our own content bubbles, and celebrity means different things to different people.