NEMESIS | Substack

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.

Graphic design, the discipline of aesthetic production, is facing a crisis as it reconciles with catastrophic effects of network technology on its profitability. Even prolific designers who produce work with a characteristic original aesthetic are quickly copied. As their work is pillaged and reproduced downstream (leftstream), it becomes increasin... See more