Neatnik Notes · Motive as a filter

So thinking about why people gravitate to our product or idea in the first place will give us a good sense of the underlying practical value.

ask why for each item on your list.

Never forget why you’re really doing what you’re doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?

What is surprising, or rather, disappointing, is to find out that you did it for the wrong reasons. That you were more self-involved than selfless. That it didn’t come from a place of strength and generosity but of insecurity or thirst.

let’s say you want to start a business. What’s the ultimate purpose? Are you trying to make an extra few hundred dollars a month to be able to go on holiday? Or are you aiming for a multimillion-dollar exit so you can retire early? Or are you building something you think will help people and change lives? Now think about what that means for your ne