Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Sara Karlovitchmarketingdive.com
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Buyers get annoyed with the interruptive tactics referred to in the first two sets of questions. At HubSpot, we call these tactics “outbound marketing.” Outbound marketing just doesn't work anymore. Buyers dislike outbound marketing so much that they actually invest in technology to keep these tactics out of their lives.
Mark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Brands expect a return on their investment and they expect it regardless of whether they do the one thing their customers want – personalise – but don’t deliver
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
