Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Sara Karlovitchmarketingdive.com
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Buyers get annoyed with the interruptive tactics referred to in the first two sets of questions. At HubSpot, we call these tactics “outbound marketing.” Outbound marketing just doesn't work anymore. Buyers dislike outbound marketing so much that they actually invest in technology to keep these tactics out of their lives.
Mark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
John Battellebattellemedia.com
User-Generated Content Represents 39% of Time Spent With Media: Study
variety.comMa vi è un elemento che ha caratteristiche ancor più negative: la difficoltà crescente a raggiungere il pubblico anche attraverso i permission media, ovvero quei mezzi di comunicazione che «permettono» al consumatore di decidere se vuole accettare o meno il dialogo. Il fatto di conoscere l’indirizzo e-mail o il numero telefonico di una persona non
... See moreSeth Godin • La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone (Varia. Economia Vol. 39) (Italian Edition)
By many measures, Follett said, one of the very worst advertising environments is social media: “People are scrolling so tremendously quickly, like on a slot machine in Vegas—is it any wonder no one actually looks at these ads?” One of the most valuable advertising spaces, according to his data, is next to long, absorbing articles from trusted publ... See more