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A Smart Bear » Navigating the unpredictability of everything
All of this is to say that you can’t predict what might work in advance: often, the only information you can trust when doing something new is what you learn when you poke at reality.
On some level it makes sense that entrepreneurs think effectually. When you can’t know what happens next, or what shapes your idea will take, you will, quite... See more
On some level it makes sense that entrepreneurs think effectually. When you can’t know what happens next, or what shapes your idea will take, you will, quite... See more
Cedric Chin • When Action Beats Prediction
Traditional strategy was built on a seductively simple premise: if you can predict the future, you can control the outcome. Find the insight, build the plan, execute.
Linear inputs, linear results. Certainty as a deliverable.
But the world no longer fits that model - if it ever did.
zoe scaman • The Work
Most strategies are built on specific beliefs about the future. Unfortunately, the future is deeply unpredictable. Worse, the requirements of breakthrough success demand implementing strategy in ways that make it impossible to adapt should the future not turn out as expected.