Navigating the intersection of design and business: a conversation with Airbnb’s Brian Chesky | Figma Blog
figma.com
Navigating the intersection of design and business: a conversation with Airbnb’s Brian Chesky | Figma Blog
business. We call the discipline category design.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
In order for design to transform business, it must first transform itself. It must leave behind the language and mindset of engineering. Get past scalability and extensibility. Systems and components. Agility and usability. Usefulness and seamlessness. Efficiency and friction. Data and metrics. Patterns and code.
Thomas Klaffke • Visualizing Minimalist Design
Bringing non-designers into the process is what gives designers a seat at the table of product and business decisions.
Kevin • Why Figma Wins
great design comes together in a way that can’t be solved with equations and spreadsheets and data analysis. It has a look and feel all of its own—a beautiful aesthetic that speaks to you.
Dave Evans • Designing Your Life: How to Build a Well-Lived, Joyful Life
business. Designing elevates your business. And even if you are in an industry as specialized and independent as painting, you can be the designer of the business.