Narratives & Pseudosecrets

So who do you tell? Whoever you need to, and no more. In practice, there’s always a golden mean between telling nobody and telling everybody—and that’s a company. The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your se

These aren’t just random artifacts with no value—they are “knowledge assets” that crystallize what you know in concrete form.