Narratives & Pseudosecrets

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it wor... See more

I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more

Building in public:-Creates a narrative that an audience can follow & get behind-Builds trust: both internally (at the company) and externally (to an audience).-Builds your status as an expert in a specific field.-Invites immediate feedback from users following your journey.-Attracts talent to your company. There are many recent case studies of... See more

If we want to accomplish our goals, we need thenarratives driving our actions to be accurate and useful. We also need other people to buy the narratives we believe in if we want to attract customers, investors, employees, or any other kind of partner. So it’s worth understanding where they come from and how they grow.

Narratives move the world. For early-stage founders, an impactful story is magnetic to talent, capital, and customers. Generalist Capital exists to help great entrepreneurs create and capitalize on narrative momentum.

Narrative leverage is not just an advantage on the cost of financial capital. And not just a PE ratio with the financial markets. It exists in the leverage with all stakeholders both external and internal. It’s what makes prospective employees excited to apply and work for your company—despite all the tech companies fighting for talent. It’s what g... See more