Narrative Strategy

For me strategy was about insatiable curiosity, falling down rabbit holes, connecting seemingly disparate dots, being that annoying kid in the backseat of the car on a long road trip who keeps asking ‘but, why?’, diving deep on subjects I’d never explored before, becoming a master of pointless trivia and therefore excellent in a pub quiz scenario.

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We have a moral responsibility to shape the world with specific, defensible ideas that we believe in. Call it definite optimism, reclaiming agency, or finding your life's work. Building a great business, rallying a network, fostering a community – they all require redirecting collective attention. The technologist's job is not to redirect worship t... See more

I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more