“What’s the ROI of a story?”People ask me this like they’re trying to catch me in a trap. Like story is some soft, fluffy thing for the marketing department to play with while the adults do the real work. For me, storytelling is fortune telling.Every time you speak to your team, you are inputting a prompt into the organizational consciousness. The... See more

we argue that companies and organiz-ations give their strategies a more resilient foundation by understanding, clarifying, and, thus, shaping their approach to broader societal narratives. The core operation of nar-rative strategy is to identify critical narratives that can serve as a framework for an organ-ization ’ s meaning-making and docking it... See more