Narrative Strategy

It’s increasingly clear to me that a consultant that can help shape the narrative of an organization can have real impact on everything from the brand’s position in culture to the way product teams prioritize and ship features.

In this age of audience first brands, smart leaders are realizing the power of writing and the power of creating an ongoing... See more

One challenge of our era, if not the defining challenge, is to reach a coherent, actionable understanding of what is happening in our culture. This is always what I have tried to accomplish with my writing, and increasingly this is what I find myself doing in work. Little today is clear. There are still questions to be answered on how to orient to ... See more