Narrative > Hype: The Sustainable Way to Win

Good product managers think about the story they want written by the press. Bad product managers think about covering every feature and being really technically accurate with the press.

10 lessons from the past year

1. There has to be value: product market fit, there must be fundamental value for users


2. Web3 and crypto are not consumer friendly: people want problems addressed regardless of labels or terminology — " Crypto will scale when the technology becomes the invisible enabler of what consumer actually care about "


3. Incentive desig

... See more

In other words: A group of people direct their attention to something, and that changes its value. This, in turn, draws the eye of various media and attention merchants, which in turn changes the value again. Crypto hype is the purest and most logical endpoint of this phenomenon. What most people are talking about with a given crypto asset is just ... See more

Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.