
Narrative > Hype: The Sustainable Way to Win

Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.
Evan Armstrong • The Art of Scaling Taste
The best founders have figured out that owning their narrative gives them meaningful leverage. Founders and companies can increasingly communicate their narrative in a direct and compounding way to investors.
Kevin • Narrative Distillation
since storytelling is finally entering the mainstream, a few thoughts on this space
- in a world where making stuff is so easy, meaning is all we have
- your story is more a part of your product than you'd think
- every part of the user's interaction with your product from your website to... See more
Srijan Mahajanx.com