Name your ideas | thesephist.com

The idea will organize coincidences and portents to tumble across your path, to keep your interest keen.

What’s in a Name

Good ideas may not want to be free, but they do want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete.

Formula: Main Title Is A Synonym For The Book’s Big Idea

I’m not too likely to discover some entirely new social phenomenon that nobody’s ever thought about before. But there are a lot of things people have vague nebulous ideas about that they can’t quite put into words. Changing those into crystal-clear ideas they can manipulate and discuss with others is a big deal.

If you figure out something interesti