For an idea to resonate, it needs to do the following:

Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.

It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more

The name of your idea is just as important as the argument behind it.

When we collapse our thinking into a phrase, meme or name that’s easy to pass on, we give our ideas the best possible chance to spread. The best names feel like inevitable

additions to our collective vocabulary (“1000 True Fans”, “Radical Candor” even “web3”). They spark interest... See more