Unlike legacy news, alt-media allows viewers to choose a narrative that most appeals to them. Adjusting for the sensationalism and attention baiting that is common practice within right-wing media (and of course the ever deepening pockets of the oligarchs that fund them), we are still left with a landscape that is vastly disproportionate.

The New York Times will triumph financially, dramatically so, and utterly fail as an intellectual institution, at least by its former standards. The editorial branding will be august pronouncements about ‘the paper of record’, but the business model is pure Netflix: All The News Fit To Binge.