Saved by Keely Adler and
Myth making and wonder - the new brand experience
I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
Dan Frommer • The Scott Sternberg guide to building emotional brands
Every strong brand is a fiction, a constructed universe, and people buy the story of the world they want to belong to.
Perspective Is What Will Save Indian Brands in the Age of AI
The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.