my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.
Anne Helen Petersen • Culture Study | Anne Helen Petersen | Substack
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my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.
Creators, who once felt like far-away friends sharing their authentic selves, slowly started monetizing every post, every outfit, every “casual” recommendation. The personal connection we felt was being recalibrated into a business model. They weren't just sharing their lives, they were capitalizing off of them, turning personal narratives into luc... See more
The process of enclosure, of carrying out our activities within these private platforms, changes us, including how we relate to one another and the underlying purpose of those relations.
Naomi Klein • Doppelganger: A Trip into the Mirror World
As J. P. Hillobserved earlier this year, “Social media platforms originally fostered some degree of connection between people, now every social media company primarily functions as a content distrubtion platform...we’re meant to passively absor monetizable content, and ideally buy something...most of us are meant to sit, scroll, and watch.”