My Paradoxical Quest to Build a Personal Brand
A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more
Rishad Tobaccowala • Building A Personal Brand
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr
... See morewetransfer.com • WePresent | the Personal Brand Paradox
