"The question that we've had for so long — where the f*ck is the money going to come from? — is finally clearer," says Mader. "Where we were seeing dwindling returns elsewhere, the dots are starting to connect here and I really see a future with it and a way to grow it."

Climate change efforts are not just charitable, they are profitable

His biggest goal is to convince other investors/firms to care more about climate change and divert them towards the opinion that this effort can be profitable, not just charitable

Now, two things are happening.

1. Technology is making old and new ideas cheaper and easier to build.




2. There’s a reemergence of “premium demand.”

Ideas Need Adoption to Make an Impact

Ideas alone are not enough. They need to be techno-economically viable, buildable for a low enough cost that the market is able to adopt them. There is no progress without

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These teams are taking their innovations straight to consumers and enterprises who may not vote for the same people nor share the same climate values, but who buy their products and services because they are just simply cheaper and better.  

A bundled climate change product could be sold to enterprises including carbon offsets, carbon sequestration, solar installations, and other climate services.

Resiliency is DERs killer app. I’d like to do a study of how much search traffic from users asking “how can I install a battery in my house?” spikes after wildfires in CA, hurricanes in NY, or big freezes in Texas once again knock out the power grid. This is a now universal problem and overtime, resiliency benefits will lead to more and more users ... See more