It's like Mark Twain said...

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”

Think about how you can tie the eyeball sucking power of global drama... and what is popular in the moment ... back to your knowledge, your expertise, and your book.

if you want to sell to people, you have to know what makes them tick on a daily basis. You have to emmerse yourself in what's "hot" to the general public on any given day