Music x Web3 Sept 2021

For musicians, web3 is changing their relationship with fans. NFTs, creator tokens, and new crowdfunding opportunities are emerging as ways to incentivize active participation in a creator's success.web2: passive engagementweb3: co-creation and co-ownership

About 72% of that music NFT revenue can be attributed to the electronic music genre. Hip hop/R&B/Soul came in second, with Rock/Alternative third.

Musicians have sold $70M+ worth of NFTs to date. 63% of sales revenue came from independent/unsigned artists.