Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue
Rosie Siemeramazon.com
Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue
And of course, the membership model changed completely. Exclusivity-based Consumer membership (whether Guardian Live or even a basic content paywall) was taken off the agenda, and the priority became delivering the public good Citizens needed, and asking for direct financial support in return.
“books on demand” program, which uses ILL requests as the basis for acquiring