Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue
Rosie Siemeramazon.com
Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 2 highlights
amazon.com
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 1 highlight
amazon.com
Membership is also a vehicle of the modern aspiration economy. It represents a shift from doing things for the benefit of others (conspicuous consumption) to a value model where we invest in things that benefit ourselves: access, knowledge, information, experience, privacy, belonging, self-actualization. In the modern aspiration economy, consumers ... See more
Ana Andjelic • From Loyalty to Membership
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
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