Muse Retrospective

As anyone who starts a business knows, it is a fantastic race. There is a statistic that hangs over your head—over 90 percent of all new businesses fail in the first three years. For anyone with even a bit of a competitive spirit in them, especially for someone who defines himself or herself as an entrepreneur (hands on hips, chest out, standing at

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“In most cases, if the fundamental reasons for why the product or service should exist are still valid, then the team will always take on the challenge, assuming you didn’t burn way too much time or cash and it was an intelligent—albeit sometimes crazy and unexpected—way to get to the learnings. We all, as a team, did a conscious recommit at the en

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The cost of this was that the company often felt like there was no clear strategy or direction, more like a Petri dish of smart people building little fiefdoms and going off in random directions. But it was incredibly generative.