Moving FaaSt—The Finance-as-a-Service TechScape

While selling into the finance department has historically been a daunting task due to large incumbents in the category, we believe the next-generation of finance software has arrived. There’s a huge opportunity ahead for vendors who identify critical components of the finance workflow that have been grossly underserved by technology.

But with SaaS + fintech, a vertical SaaS company can capture a customer’s traditional software spend as well as the spend on employee and financial services.

Now new fintech infrastructure companies have made it possible for SaaS businesses to add financial services alongside their core software product. By adding fintech, SaaS businesses can increase revenue per customer by 2-5x* and open up new SaaS markets that previously may not have been accessible due to a smaller software market or inefficient cu... See more

Ultimately, leading players want to take over the rest of the finance space leveraging their user base, technology and brand. Payment companies doing loans. Payroll providers starting to act like aggregators of services. Accounting solutions doing planning. Expense management platforms doing procurement.

- Integrated payments and lending are unlocking new business models for software companies and vastly improving the user experience.

Theoretically, with all of these new ‘fintech’ tools available, there should be infrastructure with rich API connectivity that allows for the movement of money across all of these applications through a PFM. Interesting companies like Astra Finance are building in the space of ‘autonomous money’, but many companies are still fairly siloed in their ... See more