Our tagline is Founders are artists, not assets. If I had to summarize my core belief, it’s that the best founders, especially in the early days, look more like artists creating a fundamentally new, creative project. They don’t resemble business executives chasing an arbitrage opportunity.
Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest ... See more
An Idea Machine is a self-sustaining organism that contains all the parts needed to turn ideas into outcomes:- It starts with a distinct ideology, which becomes a memetic engine that drives the formation of a community- The community’s members start generating ideas amongst themselves- Eventually, they form an agenda, which articulates how the ideo... See more