1/ The golden era of DNVB is over. The times of inefficient growth enabled by first movers advantage & low ad-costs are over. Rising ad-costs will require brands to focus on operational excellence to maintain strong LTV:CAC ratios to sustain growth.
If 70% of tech company costs walk on two feet , you'd wanna know how much operating leverage you're squeezing out of that spend. And the simplest way? Stack your topline output (revenue) against your means of production (employees).