There needs to be a process and an order to the way you approach this. To lead your business and grow your sales without having to work more, do more or be more, then getting to a place where you can promote your products in minutes a day will help you immeasurably.

Really effective personal brand content will build meaningful connection with

live, share the most common mistakes you see happening in your industry, or provide a useful time saver that your ideal client will benefit from. You are already a confident promoter, so adding in the simple step of hearing your clients tell you exactly what they want will vastly improve the relationships you make online, the quality of the

Mix up your content so that you tell people who you are, what you stand for and the journey of how you got to where you are today.

Connection comes from sharing more than just what you sell. Your audience wants to know who you are outside of the business, and when they feel they do,

progress from cold to warm is to focus on building connection. Do this by creating content that: • identifies the problems you help your clients fix or improve; • builds connection to you as a personal brand;

to solve problems (70%); • to gain something they desire to have (30%).

Focus on creating more content that explains who your products are right for, what result they can expect and how working with you works

You have big goals for your business (and the notebooks full of detail to prove it!) but when it comes to promoting your ideas you have found yourself held back by fear. Fear of rejection, fear of what people will think, fear of not knowing what to do next, and that’s just for starters!