As a guide, at least 50% of your available business time should be spent on sales and marketing.

Who is the offer for? • Who are you selling it to and what is the known problem or situation that this person has? • What specifically do people come to you for? • What result are you really good at getting for people? What does it do? • All irresistible offers create change or feed an aspiration. • What can the person who buys it reasonably expect

Having a product that solves a problem, a message that communicates what it does for clients, and a commitment to showing up and advocating for the product.

Without firm sales skills, growing a business that’s profitable can feel like a slow and painful waiting game. It’s not easy to secure a steady stream of incoming clients if you’re unclear about what to say or how to get noticed by the people you want to work with.

the focus is to make selling less about you, and more about your client and how you can enable them to reach their buying decision with ease, at the right time for them.

bring human connection and personality to scale and to stay front of mind.

if you’ve ever mentioned your product once online and felt deflated if it didn’t sell straight away, take solace in the fact that’s just not how it works.

One of the most often overlooked tools in your sales toolkit is potent messaging. In business you are required to communicate your message daily, in multiple different ways, and so it’s crucial that what you’re saying activates the right people to move instead of getting

Really effective personal brand content will build meaningful connection with