products, it’s about relationships, experiences and meaningful moments, too. Real connections. Trust. Shared experience. Therefore, being visible and building your personal brand creates interest and a greater degree of authenticity to your business and all that you sell. Products sell so much better when there is genuine attraction to what you do

If your nurturing content is not converting to conversations or interest, you have a clarity or a messaging problem:

Intro post/recap what you’re all about, what you love about your work and typical results.

Fear around selling is so expensive for the small business economy. It leads many business owners to be so afraid of looking ‘pushy’ that they would rather not ask to be

If messaging isn’t well thought-out enough to do its job of attracting clients naturally, it leaves a bigger job to do on the backend to enable a sale to happen. Therefore, if you want to create ease and flow with sales it’s so important that you let your messaging do the work of allowing your ideal client to self-identify for you.

According to a recent study, six out of ten small business owners don’t use social media to promote their business, and 40% are completely unaware of how to do it.9

An effective sales strategy is rock solid in the following three areas: the product you’re selling, what it does for people, and how easy it is to find. These are your sales simplifiers, the things you need to have clear in your mind before active selling commences, so let’s walk through them one by one.

if you’ve ever mentioned your product once online and felt deflated if it didn’t sell straight away, take solace in the fact that’s just not how it works.

Having a product that solves a problem, a message that communicates what it does for clients, and a commitment to showing up and advocating for the product.