Invite your audience to ask you anything about your specialist topic and provide helpful responses, consider starting a weekly or monthly free Q+A that you host

what’s driving you personally? • What’s your unique point of view on the subject matter within your industry? • How do you connect your skillset with the wider world?

Having a product that solves a problem, a message that communicates what it does for clients, and a commitment to showing up and advocating for the product.

As a guide, at least 50% of your available business time should be spent on sales and marketing.

Sales is an energy exchange, so if you have no energy, you have nothing to exchange! Therefore, having a streamlined set of actions will help you avoid burnout.

As such, as a small business owner, marketing and selling are inextricably intertwined. Each has an equal role to play in the sales process.

If you have ever wondered, ‘Is it absolutely necessary for me to actively “sell” aka talk about my products a fair bit?’, let me be clear: the answer is yes. Truth: Sales don’t happen automatically even if what you’re selling is the best in the world. Sorry

Spend more time creating content that makes it clear what your take is on the theme of your product or service.

Are you providing a range of ways for your clients to choose you? No one product will please everyone in your audience. How can you cater to different needs and access points?