More Sales Please: Promote your small business online, make consistent sales, grow without the grind

can relate to personally and something you have the desire to change or improve in the world. Achieve relevance and get attention from your core audience all in one, by finding the point at which your personal interests and your business skills cross.

A great small repeatable action is to keep inviting people onto your email marketing list. It’s the absolute best place to sell from a content marketing perspective. People find me via Instagram, my podcast and personal recommendation, make their way on to my email list – then buy.

live, share the most common mistakes you see happening in your industry, or provide a useful time saver that your ideal client will benefit from. You are already a confident promoter, so adding in the simple step of hearing your clients tell you exactly what they want will vastly improve the relationships you make online, the quality of the convers

ready to buy, they need you to build product awareness first. A warm audience understands the options available and why they’re relevant. A hot

It is of utmost importance that your client gets to know you, as well as your services, well before they buy from you.

If messaging isn’t well thought-out enough to do its job of attracting clients naturally, it leaves a bigger job to do on the backend to enable a sale to happen. Therefore, if you want to create ease and flow with sales it’s so important that you let your messaging do the work of allowing your ideal client to self-identify for you.

People your content is for: • People who are actively looking for the thing you’re selling. These could be people

What will the overall experience be like?

One of the most often overlooked tools in your sales toolkit is potent messaging. In business you are required to communicate your message daily, in multiple different ways, and so it’s crucial that what you’re saying activates the right people to move instead of getting