Connection comes from sharing more than just what you sell. Your audience wants to know who you are outside of the business, and when they feel they do,

You have big goals for your business (and the notebooks full of detail to prove it!) but when it comes to promoting your ideas you have found yourself held back by fear. Fear of rejection, fear of what people will think, fear of not knowing what to do next, and that’s just for starters!

‘I help

What is the overall style of your approach? Are you communicating it? • Pick one word that describes the overarching way you want people to feel in this process of buying from you. What do you want them to feel above all else about buying from you?

specific about what you will work through together and what will be different at the end.

felt like it, or to run multiple businesses side by side because once the wider context exists, it opens up the floodgates for so many different directions.

No amount of in-person networking will get you in front of as many ideal clients as quickly as social media can.

The number one job of your business is to get you paid for work you love to do. Not to give it all away for free!

what’s driving you personally? • What’s your unique point of view on the subject matter within your industry? • How do you connect your skillset with the wider world?