More Sales Please: Promote your small business online, make consistent sales, grow without the grind

demystify when is the right time to buy, empower more people to make an easy yes/no decision and your sales will naturally increase.

lost in translation or leaving people scratching their heads.

if you’ve ever mentioned your product once online and felt deflated if it didn’t sell straight away, take solace in the fact that’s just not how it works.

As Arnie said: half the job is making the film and half the job is promoting the film! Showing up and talking about what you do is just as important as creating products to sell.

Small, repeatable actions to promote what you do are how we close that gap.

With social media, it’s never about creating a long form masterpiece, it’s about greeting your audience where they are, with snippets of information that, over time, add up to a compelling amount of connection and confidence in you.

There is too much free education and not enough decision support. The weighting of your current content is too heavily focused towards free tips and value and not centred enough around the customer journey as a whole: providing a service that warms up your audience and leads people to an easy yes or no about whether to buy from you. It isn’t easy t

‘who, what, why’ approach. • Who is it for? • What does it do for them? • Why should they care?

People your content is for: • People who are actively looking for the thing you’re selling. These could be people