More Sales Please: Promote your small business online, make consistent sales, grow without the grind

Ninety-five per cent of buying decisions are driven by the emotional areas of our brain (the limbic system).13 In almost no cases is a purchase driven by low-vibe emotions or solely logic. We all have things we want to be better at, have more of, do more efficiently or by using less personal resource.

The emotional connection that exists between you and your client must be established before the features or details of your specific services will capture attention. It is the emotion or sense of feeling that fuels a purchasing decision.

Online marketing is 50% what you’re selling, and 50% who you are as a business owner and human being.

No matter how many times you ask, your followers won’t buy from you until they want to.

don’t need to grow, you need to figure out how to sell to your existing audience first.

If phase one is to raise awareness of the problem or themes you can help your audience with, phase two is where you provide a specific solution to that problem, and talk about your service in terms of the beginning point and the end point.

when you have your own business there’s always something you ‘could’ be doing. But I can happily confirm that there are actually very few things that you ‘need’ to do when it comes to promoting your products.

Sales is an energy exchange, so if you have no energy, you have nothing to exchange! Therefore, having a streamlined set of actions will help you avoid burnout.

There is absolutely zero shame in launching something and not getting sales straight away. It’s happened to every business owner I know!

How do you want people to feel about working with you? • How are you demonstrating this at each stage of the journey?