Moodboard (Alex's version)

Before I started integrating nonvisual brainstorming (the word-association lists) into the way I work, I found new projects incredibly intimidating—I’d stare at the blank white paper in my sketchbook knowing that, somehow, three distinct sketches needed to pour out of my head, through my pencil, and onto the page.

since our brains are wired for relating to and remembering good stories and epic struggles, a company that isn’t telling a compelling story can devolve into boring and forgettable

Your work doesn’t exist in a vacuum. Whether you realize it or not, you’re already telling a story about your work. Every email you send, every text, every conversation, every blog comment, every tweet, every photo, every video—they’re all bits and pieces of a multimedia narrative you’re constantly constructing. If you want to be more effective whe