Monzo Campaign Turns Money Dread into Banking Dreams | LBBOnline
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Monzo Campaign Turns Money Dread into Banking Dreams | LBBOnline
They’re textbook challenger. They have fans, not customers. They’re about emotion, not function. They use comedy and comedians like Red Bull use extreme sports and extreme sports athletes.
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Wondering what’s wrong with the ad industry eventually led me to Liquid Death
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