Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
amazon.com
Content Infotainer: Transform Your Content And Build ALoyal Audience (Content Marketing In The Real World)
amazon.com
Membership recognizes and rewards a brand’s superfans. It amplifies their social and cultural capital through content, tools, access, products, events, and their physical and digital properties.