Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Gaga metaphorically protects the bullied misfits who were teased, as she was in school. She uses her concerts as a safe haven for those who feel they don’t belong, or are called freaks or weirdos by others. She embraces another, more powerful name for them when she calls them Little Monsters. She openly shows her love and affection for fans and wan

A terrific way to cement bonds within a community is to get members to work together on projects. This allows customers to work toward something collectively, and in the end everyone can celebrate when they accomplish their goal. In May 2011, Gaga was working on a short film to be used as an ad for Google’s web browser Chrome. She doesn’t appear in

earlier, Islamic extremists in Jakarta, Indonesia, threatened violence if she went ahead with her concert in the city. Christian youths in the Philippines protested Gaga’s concert tours, saying that they were offended by her music, particularly the song “Judas,” which they said mocks Jesus Christ. Christian groups in South Korea also protested her

While creating a buzz with her wild outfits and crazy performance art, she is methodically building a grassroots base of passionate fans for the long term.

According to the tried and true research from TARP Worldwide, it is five times cheaper to keep a customer than to get a new one.

Naming customers gives them an identity that is connected to you. It gives them a way to refer to one another as being in a sort of club or inner circle. Those

“The subject line said ‘To Jacques from Lady Gaga,’” St. Pierre explained. “It said ‘click on the link below to download the video for your assembly.’ So no questions asked, Lady Gaga sent us a video. I watched it, and I started crying. I’m a huge fan. It’s kind of embarrassing because I love her so much. I couldn’t believe it.” In the video Lady G

The Monster Ball is in essence an exorcism for my fans and for myself where we sort of put everything out on the table and reject it. There is so much in the show about insecurity and struggle. And so many of my fans are really, really, really troubled. And I was really troubled. And I still am fairly troubled. So I guess you can say I relate to my

Gaga calls her fans the Little Monsters, but she didn’t set out to think up a name for them. The name came organically. Gaga explained to Larry King,

really give a shit if people don’t understand