Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities

Sarah Robinson

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One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

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Fanocracy: Turning Fans into Customers and Customers into Fans

David Meerman Scott, Reiko Scott

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Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

Pat Flynn

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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Rajat Paharia

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