Monetizing Innovation: How Smart Companies Design the Product Around the Price

Confessions of the Pricing Man: How Price Affects Everything

Hermann Simon

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The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

Ulrik Lehrskov-Schmidt

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Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

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