Michelob Ultra's Success

• Michelob Ultra represents a new generation of beer catering to the trend of healthier living and longevity.


• It offers low carbs and low calories, appealing to consumers focused on well-being, especially after the pandemic.


• This focus on health and wellness has made Michelob Ultra the fastest-growing beer brand in America.


• The

This was 5-hour Energy’s side door. It wasn’t a drink, so it wasn’t an immediate threat to Red Bull or Monster Energy. At two ounces, it also didn’t need to be refrigerated or given a large, dedicated shelf, so retailers didn’t have to worry about space.