Molson Coors Disrupts Itself With ‘Better-For-You’ Cannabis Beverages

Truss, which dubs itself “beverage specialists” over “cannabis generalists” is choosing to root itself in the global $1.5T beverage market instead of the nascent cannabis market, which is a $15bn global market as of last year.

“As part of our strategy, we’re stepping further into the low- and no-alcohol category, which we believe is ripe for innovation as more drinkers globally look to moderate their consumption. We also believe it’s our responsibility to help reduce harmful drinking and support moderation,” wrote Molson Coors’ Chief Growth Officer Kandy Anand in its 201... See more