added by sari · updated 2y ago
Molson Coors Disrupts Itself With ‘Better-For-You’ Cannabis Beverages
- “As part of our strategy, we’re stepping further into the low- and no-alcohol category, which we believe is ripe for innovation as more drinkers globally look to moderate their consumption. We also believe it’s our responsibility to help reduce harmful drinking and support moderation,” wrote Molson Coors’ Chief Growth Officer Kandy Anand in its 201... See more
from Molson Coors Disrupts Itself With ‘Better-For-You’ Cannabis Beverages by Matt Newberg
sari added 3y ago
- Truss, which dubs itself “beverage specialists” over “cannabis generalists” is choosing to root itself in the global $1.5T beverage market instead of the nascent cannabis market, which is a $15bn global market as of last year.
from Molson Coors Disrupts Itself With ‘Better-For-You’ Cannabis Beverages by Matt Newberg
sari added 3y ago