Moleskine Mania: How a Notebook Conquered the Digital Era

Now imagine how it must have felt to grow up in that world, and then to see pen and paper in use for the first time, making baffling ideas simple, defying memory’s inherent slipperiness, and allowing for complicated sums, lifelike drawings, gripping verse, lengthy memoirs, and surprising harmonies. You could say that the arrival of the notebook gav

The Moleskine story has been told many times, by Sebregondi and others. The fullest, and best, account is in David Sax’s excellent The Revenge of Analog (New York, 2016), although I have also referred to other print sources including Adrienne Raphel’s ‘The virtual Moleskine’ (The New Yorker, 14 April 2014), Hannah Roberts’s ‘Maria Segrebondi, Moles

two-year process of product design, which resulted in the classic Moleskine notebook.