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Modernizing PR
If you have prewritten content, insert your brand mentions by prompting the AI to do this: > Insert natural and subtle mentions of my client [client name] using the strategies you outlined in the following: [paste prewritten text]
Joe Smith • The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)
However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.
AI Is Breaking Media. Here’s How Publishers Can Survive.
That promises to upend the advertising industry. But what will it mean for news? How soon can we create much more personalized versions of an article? Perhaps you’d get a shorter, audio version when your phone detects you’re driving or running; or one that omits background information it knows you read yesterday; or one that weaves in more context ... See more