Modern Meditations: Scott Belsky

teams tend to underestimate the gravity created by shipping their first product. Once you share something with customers, you naturally start to think in iterations of that product; it becomes infinitely harder to change direction and climb a different mountain entirely.

The prevailing dogma is that startups should ship and iterate as quickly as possible. Scott believes that’s often counterproductive. You need to “surprise and delight” your customers to create a product that grows organically. You can’t do that by simply meeting a user’s expectations; you must surpass them. Doing so takes time and polishing.