MKT1 Guide to Channel <> Startup fit

While you may have a primary engine, combining engines and channels that reinforce and accelerate each other is the safest and most viable path to startup growth

In my experience, one channel won’t get the job done. You need to approach growth strategy like building a basketball team (excuse the sports metaphor). The players are your growth channels and you need to assemble a basketball team of channels to drive revenue growth most effectively.