MKT1 Guide to Channel <> Startup fit
mail.google.com
MKT1 Guide to Channel <> Startup fit
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
amazon.com
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg, Justin Mares • 1 highlight
amazon.com
Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Maja Voje • 1 highlight
amazon.com
Step 3: Find a Scalable, Cost-Effective Growth Channel
Even with the right target customers and messaging, you need a repeatable and scalable way to acquire them cost-effectively. This requires running lots of experiments across different channels to find what works. Test:
Even with the right target customers and messaging, you need a repeatable and scalable way to acquire them cost-effectively. This requires running lots of experiments across different channels to find what works. Test:
- Paid acquisition (Google Ads, Facebook, LinkedIn, TikTok, etc.)
- Organic strate