MKT1 Guide to Channel <> Startup fit
mail.google.com
MKT1 Guide to Channel <> Startup fit
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Essential Growth Channels [COPY THIS]
Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...
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Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and offli
... See moreArkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
amazon.com
oftentimes focusing on your core channel involves channel strategies that utilize other traction channels. One channel is still dominant, but others feed into it. For example, you will see that a focus on search engine optimization (SEO) requires getting links to your site, and a good tactic for getting links is getting publicity (another traction
... See moreGabriel Weinberg • Traction
