MKT1 Guide to Channel <> Startup fit
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MKT1 Guide to Channel <> Startup fit
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Mila Superstar added
Essential Growth Channels [COPY THIS]
Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...
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Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and offli
... See moreArkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
Xuanling11 added
Traction: A Startup Guide to Getting Customers
Gabriel Weinberg, Justin Mares • 1 highlight
amazon.com
Leo Nasskau added
Determine which lane is a natural fit for your business model
Entrepreneurs crossing the chasm need to pick the channel that best fits their target market strategy. That will be their primary channel. As the company succeeds on the other side of the chasm, it will likely expand its channel coverage to take on other segments, but for a long time to come its primary channel will not change. It is important, the
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