How can we know whether a conceptual metaphor is doing what we want of it? What features do good alternative conceptual metaphors have in common? How can we successfully dismantle the foundational metaphor of a concept? Some harmful metaphors will be harder to free ourselves from than others; however, the most important first step is to be aware th... See more

And yet it should be possible to gaze into this alphabet soup and divine patterns. Our attraction to certain words surely reflects an inner yearning. Computer metaphors appeal to us because they imply futurism and hyperefficiency, while the language of self-empowerment hides a deeper anxiety about our relationship to work — a sense that what we’re

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