𝐌𝐢𝐭𝐜𝐡 𝐇𝐨𝐫𝐨𝐰𝐢𝐭𝐳 on Substack

RelatedInsightsHighlights

First, works on the margins of popularity will find a small audience larger than the near zero audience they usually have now.

Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

We are moving more and more into a world where, because of the internet, we don’t need to be heard by millions of people in order to make an impact. Instead, we can create and discover niche communities that are hyper-specific to our interests—and in some cases, we’re even willing to pay for access.

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

The dopamine of likes and follows is now the dopamine of felt productivity, validation, and intellectual partnership. Attention shapes everything downstream from it — what we think, create, and become. We're just learning to guard it from social feeds, and now we’re confronted with AI targeting both our attention and something deeper: our intention... See more