We can, therefore, still dismiss the depth-destroying open office concept without dismissing the innovation-producing theory of serendipitous creativity. The key is to maintain both in a hub-and-spoke-style arrangement: Expose yourself to ideas in hubs on a regular basis, but maintain a spoke in which to work deeply on what you encounter.

Their creative mojo had more to do with the fact that these offices shared a small number of long connecting spaces—forcing researchers to interact whenever they needed to travel from one location to another. These mega-hallways, in other words, provided highly effective hubs.