Mission → Vision → Strategy → Goals → Roadmap → Task

“What are your goals?” and “What are you optimizing for?”

It may come as a surprise, but articulating the vision (what the business will receive) and the objectives (why the business wants the vision) is often insufficient. People are usually too mired in the details and cannot connect the dots. Thus, you should also specify a mission statement (how you will do it). The TradeMe Mission Statement was: Desi

A proper to-do list is just a set of clear goals for your day. At a very basic level, this is exactly what the road to impossible looks like—a well-crafted to-do list, executed daily. Each item on that list originated with your massively transformative purpose, was chunked down into a high, hard goal, then further reduced to what you can do today

The annual sets the strategic direction and priorities for the year and beyond. • The quarterly breaks these longer-term priorities into bite-sized priorities that the company can digest. • The monthly addresses the bigger issues or opportunities that surface around the strategic direction. • The weekly keeps the priorities top-of-mind and drives d