Brands need to rethink how to serve the new consumers of this not so new generation; marketers should innovate in the ways to reach them; and investors must keep in mind the latest consumer trends driven by Gen Z’s new norms. Young people have a tremendous influence on all other generations and in the ways these older people consume.

[1] New Normal: how can we celebrate and cater to non-traditional lifestyles and identities? [2] Heritage Heresy: what should our brand never do? What would it look like if we did just that? [3] Cross-Demographic Fertilization: what entirely new demographic groups can we take inspiration from and cater to? [4] Hyper-Demographic Targeting: what new

... See more