Steve Jobs is dead Virgil Abloh is dead Walt Disney is dead Don’t copy Elon Don’t copy Ye Don’t copy Snapchat Don’t copy Tiktok Free yourself from pattern matching to ghosts. Search for newness.... See more

Nostalgia, as Mark Fisher predicted, has never been more potent. We can’t stop longing for the past – and increasingly, even the very recent past, via the “nowstalgia” of rapid-cycling trends – at the expense of creating something genuinely novel.